The Three R's to Getting Hired

Research -- know as much as you can about the company, the people and the business strategy. Use virtual and in person informational interviews; read, review and consume the company web site including their recent announcements.
Results -- develop key messages about how you will help the company achieve its business objectives. Use examples of previous business situations where you have delivered relevant results to a project or task.
Relevance -- demonstrate that your skill set is directly relevant to the position by showing the hiring manager how you accomplished goals in a similar position or situation. Companies want employees that share relevance in work experience and expertise.